Month: March 2018

How a green office can increase your productivity

Considering the British weather, this might seem like a good thing. But, indoor pollution can be a serious health risk as air quality inside is generally far worse than it is outside. So, how do you create a better indoor working environment for your team? The second part of our series focusing on great design …

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What you can learn from the new Netflix brand

Netflix global rollout

Over the last five years, Netflix has become one of the most successful entertainment companies in the world. The streaming service now serves 83 million customers in 190 countries and offer some of the most popular and talked-about shows. However, this growth across the globe has made a new Netflix brand hard to execute. Stranger …

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Why social sports betting could be the next big thing

In the past, betting has been seen as something you did on your own. Whether popping into a shop or betting online, it’s generally been a solitary activity. However, in this world of social media, social sports betting could be the next big leap forward. Experts believe that ‘socialisation’ will be the next major innovation …

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Why you need to think twice before using an emoji in an email subject line

email emojis

Emojis are everywhere. In 2015, the Oxford English Dictionary made the ‘laughing crying’ emoji its Word of the Year. In 2017, there was even a film dedicated to the adventures of the little characters in our phone. But has it become acceptable to use an emoji in an email subject line? Research in late 2017 …

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5 ways you can connect to Generation Z on Twitter

Baby boomers, Generation Y, millennials – all of these groups are targets for brands. But, with Forbes estimating that Generation Z (people born after 1995) have an estimated $44 billion in purchasing power, this group offers a massive opportunity. But how do you communicate with Generation Z on Twitter? We share the latest research about …

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