Month: January 2019

CES 2019 – More than self-driving vehicles and 8k TVs

Image of Las Vegas sign

The Consumer Electronics Show (CES), which took place last week in Las Vegas, has come a long way! The exhibit floor of CES showcases how technology is transforming consumer products. But CES is about so much more than the latest new gadget or gizmo. Beyond the buzz of the show floor there were panels and …

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The new Gillette ad – a welcome reframing of masculinity or ‘virtue-signalling hypocrisy’?

Gillette ad

If you want to get maximum exposure for your new advertising campaign, controversy is one way to do it. This week, Gillette have made waves with a brand-new film that isn’t about beards, shaving or razors, but instead encourages men to be better people. But does it work? Simon investigates… There have been plenty of …

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What loyalty means in 2019

Loyalty card

2018 was an interesting year in loyalty, as we saw a lot of moves towards and away from loyalty programmes. And, we’re already predicting that 2019 will be no different. Simon looks at three moves that caught the eye in 2018, and that may help to shape thinking for other brands… Asos drop loyalty programme …

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