Creative

Diversity team wrap 3-day video production shoot

It’s not every day that your work takes you to a film set. Yet, that’s where half a dozen of the Diversity team found themselves last week as our latest video production project reached the filming stage. We’re currently working on the relaunch of a client’s brand and website. The project involves everything from SEO …

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Tights, troupers and teapots: the 2018 Midsummer Games reviewed

Midsummer Games

Sometimes, you need to get your team together outside of the office environment. That’s the philosophy behind Diversity’s annual Midsummer Games, which this year took place on a scorching hot July afternoon. Diversity have a longstanding relationship with current University of the Year holders Nottingham Trent University (NTU). Through our participation in the Enabling Innovation …

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Diversity “…removed from the language as a general-purpose noun”

This week, diversity has come under assault. Not us (or the popular dance group), but rather the word ‘diversity’ which has been the subject of a blistering attack from a best-selling author. Lionel Shriver, author of the Orange award-winning We Need To Talk About Kevin, has this week taken issue with an email sent by …

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5 of the best (and worst) World Cup campaigns

According to Zenith, this summer’s World Cup campaigns will add $2.4bn to the global ad spend this year. In the UK, it will account for an extra £40m, considering both the extra money spent by advertisers seeking to reach World Cup audiences and the reductions by advertisers looking to steer clear of this crowded period. …

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Pretty little… what?

A few days ago, a new billboard advert appeared opposite our office. Initially, I didn’t pay it much attention and it was only when I looked at it more closely that I realised this: I had absolutely no idea what or who it was advertising. The ad features the words “PRETTYLITTLETHING” in capitals, a small …

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Ikea ghosts channel Oscar winner in new ad

At the time, it seemed like an odd choice for an Oscar winner. Having just picked up an Academy Award for Best Actor for his role as grief-stricken janitor Lee Chandler in the excellent Manchester by the Sea, Casey Affleck’s next role saw him almost entirely hidden in bed linen. In David Lowery’s A Ghost …

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Direct marketing with a little egg-stra

This year, we decided to send a little treat out to some of our clients. We love a direct marketing project, so creating some fun Easter egg boxes seemed like a no-brainer, especially as Brits eat an estimated 80 million Easter eggs every year! It turns out that creating your own Easter egg boxes has …

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How a green office can increase your productivity

Considering the British weather, this might seem like a good thing. But, indoor pollution can be a serious health risk as air quality inside is generally far worse than it is outside. So, how do you create a better indoor working environment for your team? The second part of our series focusing on great design …

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What you can learn from the new Netflix brand

Netflix global rollout

Over the last five years, Netflix has become one of the most successful entertainment companies in the world. The streaming service now serves 83 million customers in 190 countries and offer some of the most popular and talked-about shows. However, this growth across the globe has made a new Netflix brand hard to execute. Stranger …

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