Advertising

5 of the best (and worst) World Cup campaigns

According to Zenith, this summer’s World Cup campaigns will add $2.4bn to the global ad spend this year. In the UK, it will account for an extra £40m, considering both the extra money spent by advertisers seeking to reach World Cup audiences and the reductions by advertisers looking to steer clear of this crowded period. …

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Pretty little… what?

A few days ago, a new billboard advert appeared opposite our office. Initially, I didn’t pay it much attention and it was only when I looked at it more closely that I realised this: I had absolutely no idea what or who it was advertising. The ad features the words “PRETTYLITTLETHING” in capitals, a small …

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Ikea ghosts channel Oscar winner in new ad

At the time, it seemed like an odd choice for an Oscar winner. Having just picked up an Academy Award for Best Actor for his role as grief-stricken janitor Lee Chandler in the excellent Manchester by the Sea, Casey Affleck’s next role saw him almost entirely hidden in bed linen. In David Lowery’s A Ghost …

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Personalised advertising set to take off this year

So-called ‘addressable’ television is nothing new. For several years now, advertisers have been able to show different commercials to different households while they are watching the same programme. An addressable TV advertising campaign uses data to understand much more about who (or where) the message should be seen. This gives brands far greater ability to …

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