Advertising

How to make sure your influencers meet advertising rules

Influencer rules

As part of our client work, we’ve recently been engaging with a range of influencers. These influencers help get our brands in front of our target audience – but now the Advertising Standards Agency and Competition and Markets Authority are cracking down on how these social media personalities promote brands. Sam looks at how influencers …

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The Di-gest: January 2019

Every month, we look back and highlight the big marketing, design and social media stories of the month. This time we look at an app rebrand, some controversial ads, a new loyalty scheme, brands trolling Trump and each other and how social media influencers are changing the way they promote brands. Keep reading for your …

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The best and worst of the 2019 Super Bowl ads

American football field

A year ago, the Philadelphia Eagles shocked the New England Patriots to win the Super Bowl for the first time in their history. An estimated 103.4 million Americans tuned in for the NFL’s flagship event; easily the biggest TV audience of the year. With one in three Americans likely to be tuning into the Super …

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The new Gillette ad – a welcome reframing of masculinity or ‘virtue-signalling hypocrisy’?

Gillette ad

If you want to get maximum exposure for your new advertising campaign, controversy is one way to do it. This week, Gillette have made waves with a brand-new film that isn’t about beards, shaving or razors, but instead encourages men to be better people. But does it work? Simon investigates… There have been plenty of …

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5 of the best (and worst) World Cup campaigns

According to Zenith, this summer’s World Cup campaigns will add $2.4bn to the global ad spend this year. In the UK, it will account for an extra £40m, considering both the extra money spent by advertisers seeking to reach World Cup audiences and the reductions by advertisers looking to steer clear of this crowded period. …

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Pretty little… what?

A few days ago, a new billboard advert appeared opposite our office. Initially, I didn’t pay it much attention and it was only when I looked at it more closely that I realised this: I had absolutely no idea what or who it was advertising. The ad features the words “PRETTYLITTLETHING” in capitals, a small …

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Ikea ghosts channel Oscar winner in new ad

At the time, it seemed like an odd choice for an Oscar winner. Having just picked up an Academy Award for Best Actor for his role as grief-stricken janitor Lee Chandler in the excellent Manchester by the Sea, Casey Affleck’s next role saw him almost entirely hidden in bed linen. In David Lowery’s A Ghost …

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Personalised advertising set to take off this year

So-called ‘addressable’ television is nothing new. For several years now, advertisers have been able to show different commercials to different households while they are watching the same programme. An addressable TV advertising campaign uses data to understand much more about who (or where) the message should be seen. This gives brands far greater ability to …

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