Copywriting & content

Diversity team wrap 3-day video production shoot

It’s not every day that your work takes you to a film set. Yet, that’s where half a dozen of the Diversity team found themselves last week as our latest video production project reached the filming stage. We’re currently working on the relaunch of a client’s brand and website. The project involves everything from SEO …

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Diversity “…removed from the language as a general-purpose noun”

This week, diversity has come under assault. Not us (or the popular dance group), but rather the word ‘diversity’ which has been the subject of a blistering attack from a best-selling author. Lionel Shriver, author of the Orange award-winning We Need To Talk About Kevin, has this week taken issue with an email sent by …

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Pretty little… what?

A few days ago, a new billboard advert appeared opposite our office. Initially, I didn’t pay it much attention and it was only when I looked at it more closely that I realised this: I had absolutely no idea what or who it was advertising. The ad features the words “PRETTYLITTLETHING” in capitals, a small …

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Direct marketing with a little egg-stra

This year, we decided to send a little treat out to some of our clients. We love a direct marketing project, so creating some fun Easter egg boxes seemed like a no-brainer, especially as Brits eat an estimated 80 million Easter eggs every year! It turns out that creating your own Easter egg boxes has …

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Why you need to think twice before using an emoji in an email subject line

email emojis

Emojis are everywhere. In 2015, the Oxford English Dictionary made the ‘laughing crying’ emoji its Word of the Year. In 2017, there was even a film dedicated to the adventures of the little characters in our phone. But has it become acceptable to use an emoji in an email subject line? Research in late 2017 …

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