Creative

What you can learn from the new Netflix brand

Netflix global rollout

Over the last five years, Netflix has become one of the most successful entertainment companies in the world. The streaming service now serves 83 million customers in 190 countries and offer some of the most popular and talked-about shows. However, this growth across the globe has made a new Netflix brand hard to execute. Stranger …

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Why you need to think twice before using an emoji in an email subject line

email emojis

Emojis are everywhere. In 2015, the Oxford English Dictionary made the ‘laughing crying’ emoji its Word of the Year. In 2017, there was even a film dedicated to the adventures of the little characters in our phone. But has it become acceptable to use an emoji in an email subject line? Research in late 2017 …

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Personalised advertising set to take off this year

So-called ‘addressable’ television is nothing new. For several years now, advertisers have been able to show different commercials to different households while they are watching the same programme. An addressable TV advertising campaign uses data to understand much more about who (or where) the message should be seen. This gives brands far greater ability to …

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