Video

The Di-gest: January 2019

Every month, we look back and highlight the big marketing, design and social media stories of the month. This time we look at an app rebrand, some controversial ads, a new loyalty scheme, brands trolling Trump and each other and how social media influencers are changing the way they promote brands. Keep reading for your …

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The best and worst of the 2019 Super Bowl ads

American football field

A year ago, the Philadelphia Eagles shocked the New England Patriots to win the Super Bowl for the first time in their history. An estimated 103.4 million Americans tuned in for the NFL’s flagship event; easily the biggest TV audience of the year. With one in three Americans likely to be tuning into the Super …

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The new Gillette ad – a welcome reframing of masculinity or ‘virtue-signalling hypocrisy’?

Gillette ad

If you want to get maximum exposure for your new advertising campaign, controversy is one way to do it. This week, Gillette have made waves with a brand-new film that isn’t about beards, shaving or razors, but instead encourages men to be better people. But does it work? Simon investigates… There have been plenty of …

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Diversity team wrap 3-day video production shoot

It’s not every day that your work takes you to a film set. Yet, that’s where half a dozen of the Diversity team found themselves last week as our latest video production project reached the filming stage. We’re currently working on the relaunch of a client’s brand and website. The project involves everything from SEO …

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