Data Management, Analytics & Insights

CES 2019 – More than self-driving vehicles and 8k TVs

Image of Las Vegas sign

The Consumer Electronics Show (CES), which took place last week in Las Vegas, has come a long way! The exhibit floor of CES showcases how technology is transforming consumer products. But CES is about so much more than the latest new gadget or gizmo. Beyond the buzz of the show floor there were panels and …

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What loyalty means in 2019

Loyalty card

2018 was an interesting year in loyalty, as we saw a lot of moves towards and away from loyalty programmes. And, we’re already predicting that 2019 will be no different. Simon looks at three moves that caught the eye in 2018, and that may help to shape thinking for other brands… Asos drop loyalty programme …

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Why the gambling TV ad ban could lead to better customer experiences

From next summer, the gambling industry has confirmed that it will impose a voluntary ban on advertising during pre-watershed sports events. So, what will this mean for both the industry and agencies who rely on these fees? Simon explains… It’s been a huge topic for the industry in recent weeks and months, and recently we’ve …

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Brand integration: Marketing & ad-free streaming

It’s safe to say I don’t like adverts. I click the skip button on YouTube within 0.00000061 seconds of it appearing. I pay for uninterrupted listening on Spotify Premium. And, I’ve all but given up on watching anything broadcast by channels that insist on showing adverts both on TV and their catch-up services. I’m not …

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The new Google Marketing Platform – what you need to know

This week, Google has revamped its ad-tech suite and announced the new Google Marketing Platform. Put simply, Google are introducing simpler brands and solutions for their advertising products: Google Ads, Google Marketing Platform and Google Ad Manager. These new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses. …

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Dating and VR: New Facebook features continue bid for world domination

new Facebook features

So, what new Facebook features can you expect to see over the next year? Keep reading for our guide. Improved security high on the agenda Considering the recent Cambridge Analytica scandal, it’s no surprise that improved security is built into the new Facebook features. In his keynote speech to the conference, CEO Mark Zuckerberg tackled …

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5 things Eurovision can teach us about marketing

Eurovision marketing

1. Dare to be different Since the Eurovision format was changed in 2004, it’s become a hugely competitive event. 43 countries have entered this year’s contest, and plenty of decent songs will fall by the wayside before the final itself. Just reaching the big event is now a victory, and even 7-time winners Ireland failed …

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