Data Management, Analytics & Insights

Why the gambling TV ad ban could lead to better customer experiences

From next summer, the gambling industry has confirmed that it will impose a voluntary ban on advertising during pre-watershed sports events. So, what will this mean for both the industry and agencies who rely on these fees? Simon explains… It’s been a huge topic for the industry in recent weeks and months, and recently we’ve …

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Brand integration: Marketing & ad-free streaming

It’s safe to say I don’t like adverts. I click the skip button on YouTube within 0.00000061 seconds of it appearing. I pay for uninterrupted listening on Spotify Premium. And, I’ve all but given up on watching anything broadcast by channels that insist on showing adverts both on TV and their catch-up services. I’m not …

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The new Google Marketing Platform – what you need to know

This week, Google has revamped its ad-tech suite and announced the new Google Marketing Platform. Put simply, Google are introducing simpler brands and solutions for their advertising products: Google Ads, Google Marketing Platform and Google Ad Manager. These new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses. …

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Dating and VR: New Facebook features continue bid for world domination

new Facebook features

So, what new Facebook features can you expect to see over the next year? Keep reading for our guide. Improved security high on the agenda Considering the recent Cambridge Analytica scandal, it’s no surprise that improved security is built into the new Facebook features. In his keynote speech to the conference, CEO Mark Zuckerberg tackled …

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5 things Eurovision can teach us about marketing

Eurovision marketing

1. Dare to be different Since the Eurovision format was changed in 2004, it’s become a hugely competitive event. 43 countries have entered this year’s contest, and plenty of decent songs will fall by the wayside before the final itself. Just reaching the big event is now a victory, and even 7-time winners Ireland failed …

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