eCRM

Why the gambling TV ad ban could lead to better customer experiences

From next summer, the gambling industry has confirmed that it will impose a voluntary ban on advertising during pre-watershed sports events. So, what will this mean for both the industry and agencies who rely on these fees? Simon explains… It’s been a huge topic for the industry in recent weeks and months, and recently we’ve …

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The new Google Marketing Platform – what you need to know

This week, Google has revamped its ad-tech suite and announced the new Google Marketing Platform. Put simply, Google are introducing simpler brands and solutions for their advertising products: Google Ads, Google Marketing Platform and Google Ad Manager. These new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses. …

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Please don’t leave us – the GDPR winners and losers

I’ve recently been contacted by every business that I’ve had so much as a passing glance at. Everybody from my local takeaway to electronics stores (whom I only subscribed to in order to enter a competition) have been filling my inbox to bursting point. There are only so many times a person can read the …

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