Social Media

How to make sure your influencers meet advertising rules

Influencer rules

As part of our client work, we’ve recently been engaging with a range of influencers. These influencers help get our brands in front of our target audience – but now the Advertising Standards Agency and Competition and Markets Authority are cracking down on how these social media personalities promote brands. Sam looks at how influencers …

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The Di-gest: January 2019

Every month, we look back and highlight the big marketing, design and social media stories of the month. This time we look at an app rebrand, some controversial ads, a new loyalty scheme, brands trolling Trump and each other and how social media influencers are changing the way they promote brands. Keep reading for your …

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5 ways you can connect to Generation Z on Twitter

Baby boomers, Generation Y, millennials – all of these groups are targets for brands. But, with Forbes estimating that Generation Z (people born after 1995) have an estimated $44 billion in purchasing power, this group offers a massive opportunity. But how do you communicate with Generation Z on Twitter? We share the latest research about …

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