Insight

Why the gambling TV ad ban could lead to better customer experiences

From next summer, the gambling industry has confirmed that it will impose a voluntary ban on advertising during pre-watershed sports events. So, what will this mean for both the industry and agencies who rely on these fees? Simon explains… It’s been a huge topic for the industry in recent weeks and months, and recently we’ve …

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Brand integration: Marketing & ad-free streaming

It’s safe to say I don’t like adverts. I click the skip button on YouTube within 0.00000061 seconds of it appearing. I pay for uninterrupted listening on Spotify Premium. And, I’ve all but given up on watching anything broadcast by channels that insist on showing adverts both on TV and their catch-up services. I’m not …

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Diversity team wrap 3-day video production shoot

It’s not every day that your work takes you to a film set. Yet, that’s where half a dozen of the Diversity team found themselves last week as our latest video production project reached the filming stage. We’re currently working on the relaunch of a client’s brand and website. The project involves everything from SEO …

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Tights, troupers and teapots: the 2018 Midsummer Games reviewed

Midsummer Games

Sometimes, you need to get your team together outside of the office environment. That’s the philosophy behind Diversity’s annual Midsummer Games, which this year took place on a scorching hot July afternoon. Diversity have a longstanding relationship with current University of the Year holders Nottingham Trent University (NTU). Through our participation in the Enabling Innovation …

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The new Google Marketing Platform – what you need to know

This week, Google has revamped its ad-tech suite and announced the new Google Marketing Platform. Put simply, Google are introducing simpler brands and solutions for their advertising products: Google Ads, Google Marketing Platform and Google Ad Manager. These new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses. …

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Diversity “…removed from the language as a general-purpose noun”

This week, diversity has come under assault. Not us (or the popular dance group), but rather the word ‘diversity’ which has been the subject of a blistering attack from a best-selling author. Lionel Shriver, author of the Orange award-winning We Need To Talk About Kevin, has this week taken issue with an email sent by …

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5 of the best (and worst) World Cup campaigns

According to Zenith, this summer’s World Cup campaigns will add $2.4bn to the global ad spend this year. In the UK, it will account for an extra £40m, considering both the extra money spent by advertisers seeking to reach World Cup audiences and the reductions by advertisers looking to steer clear of this crowded period. …

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Please don’t leave us – the GDPR winners and losers

I’ve recently been contacted by every business that I’ve had so much as a passing glance at. Everybody from my local takeaway to electronics stores (whom I only subscribed to in order to enter a competition) have been filling my inbox to bursting point. There are only so many times a person can read the …

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Pretty little… what?

A few days ago, a new billboard advert appeared opposite our office. Initially, I didn’t pay it much attention and it was only when I looked at it more closely that I realised this: I had absolutely no idea what or who it was advertising. The ad features the words “PRETTYLITTLETHING” in capitals, a small …

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