Insight

Dating and VR: New Facebook features continue bid for world domination

new Facebook features

So, what new Facebook features can you expect to see over the next year? Keep reading for our guide. Improved security high on the agenda Considering the recent Cambridge Analytica scandal, it’s no surprise that improved security is built into the new Facebook features. In his keynote speech to the conference, CEO Mark Zuckerberg tackled …

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5 things Eurovision can teach us about marketing

Eurovision marketing

1. Dare to be different Since the Eurovision format was changed in 2004, it’s become a hugely competitive event. 43 countries have entered this year’s contest, and plenty of decent songs will fall by the wayside before the final itself. Just reaching the big event is now a victory, and even 7-time winners Ireland failed …

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Ikea ghosts channel Oscar winner in new ad

At the time, it seemed like an odd choice for an Oscar winner. Having just picked up an Academy Award for Best Actor for his role as grief-stricken janitor Lee Chandler in the excellent Manchester by the Sea, Casey Affleck’s next role saw him almost entirely hidden in bed linen. In David Lowery’s A Ghost …

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Direct marketing with a little egg-stra

This year, we decided to send a little treat out to some of our clients. We love a direct marketing project, so creating some fun Easter egg boxes seemed like a no-brainer, especially as Brits eat an estimated 80 million Easter eggs every year! It turns out that creating your own Easter egg boxes has …

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How a green office can increase your productivity

Considering the British weather, this might seem like a good thing. But, indoor pollution can be a serious health risk as air quality inside is generally far worse than it is outside. So, how do you create a better indoor working environment for your team? The second part of our series focusing on great design …

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What you can learn from the new Netflix brand

Netflix global rollout

Over the last five years, Netflix has become one of the most successful entertainment companies in the world. The streaming service now serves 83 million customers in 190 countries and offer some of the most popular and talked-about shows. However, this growth across the globe has made a new Netflix brand hard to execute. Stranger …

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Why social sports betting could be the next big thing

In the past, betting has been seen as something you did on your own. Whether popping into a shop or betting online, it’s generally been a solitary activity. However, in this world of social media, social sports betting could be the next big leap forward. Experts believe that ‘socialisation’ will be the next major innovation …

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Why you need to think twice before using an emoji in an email subject line

email emojis

Emojis are everywhere. In 2015, the Oxford English Dictionary made the ‘laughing crying’ emoji its Word of the Year. In 2017, there was even a film dedicated to the adventures of the little characters in our phone. But has it become acceptable to use an emoji in an email subject line? Research in late 2017 …

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5 ways you can connect to Generation Z on Twitter

Baby boomers, Generation Y, millennials – all of these groups are targets for brands. But, with Forbes estimating that Generation Z (people born after 1995) have an estimated $44 billion in purchasing power, this group offers a massive opportunity. But how do you communicate with Generation Z on Twitter? We share the latest research about …

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Personalised advertising set to take off this year

So-called ‘addressable’ television is nothing new. For several years now, advertisers have been able to show different commercials to different households while they are watching the same programme. An addressable TV advertising campaign uses data to understand much more about who (or where) the message should be seen. This gives brands far greater ability to …

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