Insight

Please don’t leave us – the GDPR winners and losers

I’ve recently been contacted by every business that I’ve had so much as a passing glance at. Everybody from my local takeaway to electronics stores (whom I only subscribed to in order to enter a competition) have been filling my inbox to bursting point. There are only so many times a person can read the …

Please don’t leave us – the GDPR winners and losers Read More »

Pretty little… what?

A few days ago, a new billboard advert appeared opposite our office. Initially, I didn’t pay it much attention and it was only when I looked at it more closely that I realised this: I had absolutely no idea what or who it was advertising. The ad features the words “PRETTYLITTLETHING” in capitals, a small …

Pretty little… what? Read More »

Dating and VR: New Facebook features continue bid for world domination

new Facebook features

So, what new Facebook features can you expect to see over the next year? Keep reading for our guide. Improved security high on the agenda Considering the recent Cambridge Analytica scandal, it’s no surprise that improved security is built into the new Facebook features. In his keynote speech to the conference, CEO Mark Zuckerberg tackled …

Dating and VR: New Facebook features continue bid for world domination Read More »

5 things Eurovision can teach us about marketing

Eurovision marketing

1. Dare to be different Since the Eurovision format was changed in 2004, it’s become a hugely competitive event. 43 countries have entered this year’s contest, and plenty of decent songs will fall by the wayside before the final itself. Just reaching the big event is now a victory, and even 7-time winners Ireland failed …

5 things Eurovision can teach us about marketing Read More »

Ikea ghosts channel Oscar winner in new ad

At the time, it seemed like an odd choice for an Oscar winner. Having just picked up an Academy Award for Best Actor for his role as grief-stricken janitor Lee Chandler in the excellent Manchester by the Sea, Casey Affleck’s next role saw him almost entirely hidden in bed linen. In David Lowery’s A Ghost …

Ikea ghosts channel Oscar winner in new ad Read More »

Direct marketing with a little egg-stra

This year, we decided to send a little treat out to some of our clients. We love a direct marketing project, so creating some fun Easter egg boxes seemed like a no-brainer, especially as Brits eat an estimated 80 million Easter eggs every year! It turns out that creating your own Easter egg boxes has …

Direct marketing with a little egg-stra Read More »

How a green office can increase your productivity

Considering the British weather, this might seem like a good thing. But, indoor pollution can be a serious health risk as air quality inside is generally far worse than it is outside. So, how do you create a better indoor working environment for your team? The second part of our series focusing on great design …

How a green office can increase your productivity Read More »

What you can learn from the new Netflix brand

Netflix global rollout

Over the last five years, Netflix has become one of the most successful entertainment companies in the world. The streaming service now serves 83 million customers in 190 countries and offer some of the most popular and talked-about shows. However, this growth across the globe has made a new Netflix brand hard to execute. Stranger …

What you can learn from the new Netflix brand Read More »

Why social sports betting could be the next big thing

In the past, betting has been seen as something you did on your own. Whether popping into a shop or betting online, it’s generally been a solitary activity. However, in this world of social media, social sports betting could be the next big leap forward. Experts believe that ‘socialisation’ will be the next major innovation …

Why social sports betting could be the next big thing Read More »

Why you need to think twice before using an emoji in an email subject line

email emojis

Emojis are everywhere. In 2015, the Oxford English Dictionary made the ‘laughing crying’ emoji its Word of the Year. In 2017, there was even a film dedicated to the adventures of the little characters in our phone. But has it become acceptable to use an emoji in an email subject line? Research in late 2017 …

Why you need to think twice before using an emoji in an email subject line Read More »