Creative

The Di-gest: January 2019

Every month, we look back and highlight the big marketing, design and social media stories of the month. This time we look at an app rebrand, some controversial ads, a new loyalty scheme, brands trolling Trump and each other and how social media influencers are changing the way they promote brands. Keep reading for your …

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The best and worst of the 2019 Super Bowl ads

American football field

A year ago, the Philadelphia Eagles shocked the New England Patriots to win the Super Bowl for the first time in their history. An estimated 103.4 million Americans tuned in for the NFL’s flagship event; easily the biggest TV audience of the year. With one in three Americans likely to be tuning into the Super …

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The new Gillette ad – a welcome reframing of masculinity or ‘virtue-signalling hypocrisy’?

Gillette ad

If you want to get maximum exposure for your new advertising campaign, controversy is one way to do it. This week, Gillette have made waves with a brand-new film that isn’t about beards, shaving or razors, but instead encourages men to be better people. But does it work? Simon investigates… There have been plenty of …

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Diversity team wrap 3-day video production shoot

It’s not every day that your work takes you to a film set. Yet, that’s where half a dozen of the Diversity team found themselves last week as our latest video production project reached the filming stage. We’re currently working on the relaunch of a client’s brand and website. The project involves everything from SEO …

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Tights, troupers and teapots: the 2018 Midsummer Games reviewed

Midsummer Games

Sometimes, you need to get your team together outside of the office environment. That’s the philosophy behind Diversity’s annual Midsummer Games, which this year took place on a scorching hot July afternoon. Diversity have a longstanding relationship with current University of the Year holders Nottingham Trent University (NTU). Through our participation in the Enabling Innovation …

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Diversity “…removed from the language as a general-purpose noun”

This week, diversity has come under assault. Not us (or the popular dance group), but rather the word ‘diversity’ which has been the subject of a blistering attack from a best-selling author. Lionel Shriver, author of the Orange award-winning We Need To Talk About Kevin, has this week taken issue with an email sent by …

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5 of the best (and worst) World Cup campaigns

According to Zenith, this summer’s World Cup campaigns will add $2.4bn to the global ad spend this year. In the UK, it will account for an extra £40m, considering both the extra money spent by advertisers seeking to reach World Cup audiences and the reductions by advertisers looking to steer clear of this crowded period. …

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Pretty little… what?

A few days ago, a new billboard advert appeared opposite our office. Initially, I didn’t pay it much attention and it was only when I looked at it more closely that I realised this: I had absolutely no idea what or who it was advertising. The ad features the words “PRETTYLITTLETHING” in capitals, a small …

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