Why you need to think twice before using an emoji in an email subject line

email emojis

Emojis are everywhere. In 2015, the Oxford English Dictionary made the ‘laughing crying’ emoji its Word of the Year. In 2017, there was even a film dedicated to the adventures of the little characters in our phone. But has it become acceptable to use an emoji in an email subject line? Research in late 2017 …

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5 ways you can connect to Generation Z on Twitter

Baby boomers, Generation Y, millennials – all of these groups are targets for brands. But, with Forbes estimating that Generation Z (people born after 1995) have an estimated $44 billion in purchasing power, this group offers a massive opportunity. But how do you communicate with Generation Z on Twitter? We share the latest research about …

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Personalised advertising set to take off this year

So-called ‘addressable’ television is nothing new. For several years now, advertisers have been able to show different commercials to different households while they are watching the same programme. An addressable TV advertising campaign uses data to understand much more about who (or where) the message should be seen. This gives brands far greater ability to …

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