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Everything you need

For excellent customer experiences.

If you’re wondering what to expect when you collaborate with Diversity, here’s a brief overview of our five-step approach. If you need us to provide consultation or a fully managed service, we’re here to help.

We prioritise our initial meeting with you and your team, immersing ourselves in understanding your business, objectives, challenges, and above all, your target audiences.

This comprehensive exploration allows us to collaboratively construct a brief and robust commercial business case for your idea.

During the consulting phase, we leverage our knowledge from the immersion session to shape a comprehensive strategy that encompasses research, audience profiling, customer journey mapping and operational processes.

It is at this stage where we design a complete blueprint for your new initiative.

Once the new processes have been agreed, we create everything required to run the initiative. The core of this will be your CRM system. We have experience in multiple systems including Microsoft Dynamics, Salesforce, HubSpot and Zoho, and can tailor them to your specific requirements.

Outside of this, we can consider all internally and externally focused documentation and communications.

We run as an extension of your brand’s team; our fully serviced in-house operational team takes charge of managing your initiative on a day-to-day basis. Our dedicated customer service team not only ensures its smooth operation but also cultivates crucial relationships and aids in deepening your understanding of your customers.

On top of this, we provide ongoing consultative support to ensure continuous improvement of the initiative.

Data is continually recorded through our CRM systems, meaning we can provide real-time reports. By combining our established relationships, fostered through continuous conversations with your key customers, we can deliver impactful insights and valuable learnings.

These invaluable resources play a crucial role in informing and influencing broader brand activities.