The challenge
Europa Worldwide Group is a global transport and logistics company, specialising in road, air and sea, and warehouse services.
With a state-of-the-art storage facility in Corby, Northamptonshire, the client’s objective was to promote their warehousing service, positioning themselves as the UK’s first choice for exceptional 3PL storage services. Our role was to amplify their campaign by increasing awareness and conversions through paid media.
Our approach
Through workshop sessions, we gathered detailed analysis on the audience segments we’d be advertising to, so we could immediately identify the key decision makers.
With the audience fully profiled, we then worked with the client to establish, set up and help improve the customer journey, from seeing the ad to their on-site conversion.
After selecting the most effective channels for PPC and paid social, we set up targeting using our keyword and job role research.
Using the client’s campaign creative, we customised the ad messaging to ensure it resonated effectively with the audience and suited the platforms appropriately.
A series of testing was planned to include messaging, targeting and creative to allow for continual refinement and progression, the learnings along the way were explained though detailed and comparative reporting.
The results
20.9%
CTR rate for search campaigns
2000+
conversions achieved
–
Warehouse facility was filled entirely