Top 5 quick tips for improving your emails – Part 5 of 5

28 May – 2020

It’s time for us to share our last top tip to improving your emails, which is all about standing out through being creative.

Be creative

It’s fair to say that email hasn’t seen the technological leaps of other mediums, and sometimes can be viewed as a limited channel. This is partially true, but also is compounded by the way many marketers use email.

There are many ways to make our email communications much more creative and engaging, and now is a time to challenge our thinking.

Review your emails, and ask the question whether these would excite you if they landed in your inbox. We regularly trawl websites like https://reallygoodemails.com/ for inspiration, and to see how others are pushing the boundaries with their email creative.

Like all the other steps, this can be as simple or complex as you choose. Simple elements such as GIFs start to bring some movement and excitement to your email. Taking it a step further, we have seen a big increase in our clients wanting to embed video in their emails, and campaign performance has been very impressive.

We really liked the work the team at Dunkin’ Donuts did recently, where they not only sent a well designed and easy to digest email, but also embedded video to make it even easier to digest the key information. And yes, it helps we like the product too…

Dunkin Donut's email with embedded video

It’s sometimes good to look at the emails that brands are sending you, to see what captured your attention, and why. A little bit of time to craft the creative can make a huge difference in click through rates, which ultimately leads your contacts to the next step in the journey.

All of these steps should help you to challenge your current thinking, and whilst it may feel overwhelming to undertake a complete overhaul, small and regular improvements lead to significant improvement over time!

We hope you enjoyed our 5 top tips to improving your eCRM. If you’d like to know more, drop us a line.