CRM

5 things Eurovision can teach us about marketing

Eurovision marketing

1. Dare to be different Since the Eurovision format was changed in 2004, it’s become a hugely competitive event. 43 countries have entered this year’s contest, and plenty of decent songs will fall by the wayside before the final itself. Just reaching the big event is now a victory, and even 7-time winners Ireland failed …

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Why social sports betting could be the next big thing

In the past, betting has been seen as something you did on your own. Whether popping into a shop or betting online, it’s generally been a solitary activity. However, in this world of social media, social sports betting could be the next big leap forward. Experts believe that ‘socialisation’ will be the next major innovation …

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5 ways you can connect to Generation Z on Twitter

Baby boomers, Generation Y, millennials – all of these groups are targets for brands. But, with Forbes estimating that Generation Z (people born after 1995) have an estimated $44 billion in purchasing power, this group offers a massive opportunity. But how do you communicate with Generation Z on Twitter? We share the latest research about …

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