/ Insights

Diversity insights

Read more about marketing news and updates, as well as thought leadership pieces and opinions from our in-house experts.

Our journey towards sustainability

Lauryn Steel

The Scarcity Marketing Principle

Lucinda Batchelor

From brevity to verbosity: 4,000 characters for Twitter subscribers

Lucinda Batchelor

Instagram redesign: Reels steps aside for Compose

Lucinda Batchelor

Personalisation and Micro-moments: The future of CX

Simon Elliott

Top myths in the CX industry

Lucinda Batchelor

What makes effective email marketing campaigns?

Lucinda Batchelor

Top 10 things to avoid when working with influencers

Lucinda Batchelor

How to manage your online reputation: checklist

Lucinda Batchelor

The Rise of Podcast Advertising: New opportunities for brands

Joe Macbeth

How to create a customer persona

Lucinda Batchelor

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