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Author: Lucinda Batchelor

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Did Tesco use Lidl’s branding to leverage the mere exposure effect?

Lucinda Batchelor

Compost Week UK 2024

Lucinda Batchelor

The Scarcity Marketing Principle

Lucinda Batchelor

From brevity to verbosity: 4,000 characters for Twitter subscribers

Lucinda Batchelor

Instagram redesign: Reels steps aside for Compose

Lucinda Batchelor

Top myths in the CX industry

Lucinda Batchelor

What makes effective email marketing campaigns?

Lucinda Batchelor

Top 10 things to avoid when working with influencers

Lucinda Batchelor

How to manage your online reputation: checklist

Lucinda Batchelor

How to create a customer persona

Lucinda Batchelor

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