Author • Posts

Simon Elliott

CX, Marketing

Personalisation and Micro-moments: The future of CX
Copywriting & Content

Copywriting Masterclass Part II: How to write marketing copy that pops
Copywriting & Content

Copywriting Masterclass Part I: Why words matter (and the 3 things you need before you write any)
Copywriting & Content, CRM, Data Management, Analytics & Insights, Digital Services, eCRM

What iOS 15 means for email marketing
Creative, Video

Why video should be the hero of your next campaign
Brand Development, Creative, CRM, Digital Services, Social Media, Websites

The shift from goods to service-dominant logic and co-creation with consumers
Advertising, Creative, Social Media

Tokyo 2020: The year Olympic marketing had to be as agile as the athletes
Marketing, Social Media

Influencer Marketing Essentials Part 1 of 5: What is influencer marketing?
Marketing, Social Media

Influencer Marketing Essentials Part 2 of 5: Is influencer marketing right for your brand?