Author • Posts
Lucinda Batchelor

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Did Tesco use Lidl’s branding to leverage the mere exposure effect?
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Compost Week UK 2024
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The Scarcity Marketing Principle
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From brevity to verbosity: 4,000 characters for Twitter subscribers
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Instagram redesign: Reels steps aside for Compose
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Top myths in the CX industry
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What makes effective email marketing campaigns?
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Top 10 things to avoid when working with influencers
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How to manage your online reputation: checklist