The Consumer Electronics Show (CES), which took place last week in Las Vegas, has come a long way! The exhibit floor of CES showcases how technology is transforming consumer products. But CES is about so much more than the latest new gadget or gizmo. Beyond the buzz of the show floor there were panels and …
CES 2019 – More than self-driving vehicles and 8k TVs Read More »
If you want to get maximum exposure for your new advertising campaign, controversy is one way to do it. This week, Gillette have made waves with a brand-new film that isn’t about beards, shaving or razors, but instead encourages men to be better people. But does it work? Simon investigates… There have been plenty of …
2018 was an interesting year in loyalty, as we saw a lot of moves towards and away from loyalty programmes. And, we’re already predicting that 2019 will be no different. Simon looks at three moves that caught the eye in 2018, and that may help to shape thinking for other brands… Asos drop loyalty programme …
From next summer, the gambling industry has confirmed that it will impose a voluntary ban on advertising during pre-watershed sports events. So, what will this mean for both the industry and agencies who rely on these fees? Simon explains… It’s been a huge topic for the industry in recent weeks and months, and recently we’ve …
Why the gambling TV ad ban could lead to better customer experiences Read More »
It’s been one of the hottest summers on record in the UK. Temperatures have reached into the 30s, air conditioning units have sold out, and there has hardly been a cloud in the sky. So, it’s perhaps no surprise that our Colour of the Month for August is inspired by the recent heatwave. With nothing …
It’s safe to say I don’t like adverts. I click the skip button on YouTube within 0.00000061 seconds of it appearing. I pay for uninterrupted listening on Spotify Premium. And, I’ve all but given up on watching anything broadcast by channels that insist on showing adverts both on TV and their catch-up services. I’m not …
Brand integration: Marketing & ad-free streaming Read More »
It’s not every day that your work takes you to a film set. Yet, that’s where half a dozen of the Diversity team found themselves last week as our latest video production project reached the filming stage. We’re currently working on the relaunch of a client’s brand and website. The project involves everything from SEO …
Diversity team wrap 3-day video production shoot Read More »
Sometimes, you need to get your team together outside of the office environment. That’s the philosophy behind Diversity’s annual Midsummer Games, which this year took place on a scorching hot July afternoon. Diversity have a longstanding relationship with current University of the Year holders Nottingham Trent University (NTU). Through our participation in the Enabling Innovation …
Tights, troupers and teapots: the 2018 Midsummer Games reviewed Read More »
This week, Google has revamped its ad-tech suite and announced the new Google Marketing Platform. Put simply, Google are introducing simpler brands and solutions for their advertising products: Google Ads, Google Marketing Platform and Google Ad Manager. These new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses. …
The new Google Marketing Platform – what you need to know Read More »
This week, diversity has come under assault. Not us (or the popular dance group), but rather the word ‘diversity’ which has been the subject of a blistering attack from a best-selling author. Lionel Shriver, author of the Orange award-winning We Need To Talk About Kevin, has this week taken issue with an email sent by …
Diversity “…removed from the language as a general-purpose noun” Read More »
