Over the years, Diversity has grown to become one of the region’s most established agencies. As the company enters its third decade, Simon looks back at where the business has come from, the plans for the future, and how the team celebrated Diversity’s 20th birthday… Back in 1999, Di and Alan Slaney set up a …
Every month, we look back and highlight the big marketing, design and social media stories of the month. This time we look at an app rebrand, some controversial ads, a new loyalty scheme, brands trolling Trump and each other and how social media influencers are changing the way they promote brands. Keep reading for your …
A year ago, the Philadelphia Eagles shocked the New England Patriots to win the Super Bowl for the first time in their history. An estimated 103.4 million Americans tuned in for the NFL’s flagship event; easily the biggest TV audience of the year. With one in three Americans likely to be tuning into the Super …
How polite are your emails? In a busy world, it’s easy to bash out a message to someone asking for their help or requesting that they do a job for you. But, do you remember to include ‘the magic word’ and to thank people when they do something nice? Nick’s here to remind you… My …
The Consumer Electronics Show (CES), which took place last week in Las Vegas, has come a long way! The exhibit floor of CES showcases how technology is transforming consumer products. But CES is about so much more than the latest new gadget or gizmo. Beyond the buzz of the show floor there were panels and …
CES 2019 – More than self-driving vehicles and 8k TVs Read More »
If you want to get maximum exposure for your new advertising campaign, controversy is one way to do it. This week, Gillette have made waves with a brand-new film that isn’t about beards, shaving or razors, but instead encourages men to be better people. But does it work? Simon investigates… There have been plenty of …
2018 was an interesting year in loyalty, as we saw a lot of moves towards and away from loyalty programmes. And, we’re already predicting that 2019 will be no different. Simon looks at three moves that caught the eye in 2018, and that may help to shape thinking for other brands… Asos drop loyalty programme …
From next summer, the gambling industry has confirmed that it will impose a voluntary ban on advertising during pre-watershed sports events. So, what will this mean for both the industry and agencies who rely on these fees? Simon explains… It’s been a huge topic for the industry in recent weeks and months, and recently we’ve …
Why the gambling TV ad ban could lead to better customer experiences Read More »
It’s been one of the hottest summers on record in the UK. Temperatures have reached into the 30s, air conditioning units have sold out, and there has hardly been a cloud in the sky. So, it’s perhaps no surprise that our Colour of the Month for August is inspired by the recent heatwave. With nothing …
It’s safe to say I don’t like adverts. I click the skip button on YouTube within 0.00000061 seconds of it appearing. I pay for uninterrupted listening on Spotify Premium. And, I’ve all but given up on watching anything broadcast by channels that insist on showing adverts both on TV and their catch-up services. I’m not …
Brand integration: Marketing & ad-free streaming Read More »
