Diversity nominated for prestigious Drum Marketing award

Each year, the Drum Marketing Awards celebrate the brands and campaigns that agencies and companies have produced over the previous 12 months. And, with some of the biggest brands in attendance, this year’s awards were bigger and better than ever. Diversity were proud to be nominated in the ‘Re-brand or Re-launch Strategy of the Year’ …

Diversity nominated for prestigious Drum Marketing award Read More »

How to make sure your influencers meet advertising rules

Influencer rules

As part of our client work, we’ve recently been engaging with a range of influencers. These influencers help get our brands in front of our target audience – but now the Advertising Standards Agency and Competition and Markets Authority are cracking down on how these social media personalities promote brands. Sam looks at how influencers …

How to make sure your influencers meet advertising rules Read More »

The Di-gest: January 2019

Every month, we look back and highlight the big marketing, design and social media stories of the month. This time we look at an app rebrand, some controversial ads, a new loyalty scheme, brands trolling Trump and each other and how social media influencers are changing the way they promote brands. Keep reading for your …

The Di-gest: January 2019 Read More »

The best and worst of the 2019 Super Bowl ads

American football field

A year ago, the Philadelphia Eagles shocked the New England Patriots to win the Super Bowl for the first time in their history. An estimated 103.4 million Americans tuned in for the NFL’s flagship event; easily the biggest TV audience of the year. With one in three Americans likely to be tuning into the Super …

The best and worst of the 2019 Super Bowl ads Read More »

CES 2019 – More than self-driving vehicles and 8k TVs

Image of Las Vegas sign

The Consumer Electronics Show (CES), which took place last week in Las Vegas, has come a long way! The exhibit floor of CES showcases how technology is transforming consumer products. But CES is about so much more than the latest new gadget or gizmo. Beyond the buzz of the show floor there were panels and …

CES 2019 – More than self-driving vehicles and 8k TVs Read More »

The new Gillette ad – a welcome reframing of masculinity or ‘virtue-signalling hypocrisy’?

Gillette ad

If you want to get maximum exposure for your new advertising campaign, controversy is one way to do it. This week, Gillette have made waves with a brand-new film that isn’t about beards, shaving or razors, but instead encourages men to be better people. But does it work? Simon investigates… There have been plenty of …

The new Gillette ad – a welcome reframing of masculinity or ‘virtue-signalling hypocrisy’? Read More »

What loyalty means in 2019

Loyalty card

2018 was an interesting year in loyalty, as we saw a lot of moves towards and away from loyalty programmes. And, we’re already predicting that 2019 will be no different. Simon looks at three moves that caught the eye in 2018, and that may help to shape thinking for other brands… Asos drop loyalty programme …

What loyalty means in 2019 Read More »