From next summer, the gambling industry has confirmed that it will impose a voluntary ban on advertising during pre-watershed sports events. So, what will this mean for both the industry and agencies who rely on these fees? Simon explains… It’s been a huge topic for the industry in recent weeks and months, and recently we’ve …
Why the gambling TV ad ban could lead to better customer experiences Read More »
It’s been one of the hottest summers on record in the UK. Temperatures have reached into the 30s, air conditioning units have sold out, and there has hardly been a cloud in the sky. So, it’s perhaps no surprise that our Colour of the Month for August is inspired by the recent heatwave. With nothing …
It’s safe to say I don’t like adverts. I click the skip button on YouTube within 0.00000061 seconds of it appearing. I pay for uninterrupted listening on Spotify Premium. And, I’ve all but given up on watching anything broadcast by channels that insist on showing adverts both on TV and their catch-up services. I’m not …
Brand integration: Marketing & ad-free streaming Read More »
It’s not every day that your work takes you to a film set. Yet, that’s where half a dozen of the Diversity team found themselves last week as our latest video production project reached the filming stage. We’re currently working on the relaunch of a client’s brand and website. The project involves everything from SEO …
Diversity team wrap 3-day video production shoot Read More »
Sometimes, you need to get your team together outside of the office environment. That’s the philosophy behind Diversity’s annual Midsummer Games, which this year took place on a scorching hot July afternoon. Diversity have a longstanding relationship with current University of the Year holders Nottingham Trent University (NTU). Through our participation in the Enabling Innovation …
Tights, troupers and teapots: the 2018 Midsummer Games reviewed Read More »
This week, Google has revamped its ad-tech suite and announced the new Google Marketing Platform. Put simply, Google are introducing simpler brands and solutions for their advertising products: Google Ads, Google Marketing Platform and Google Ad Manager. These new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses. …
The new Google Marketing Platform – what you need to know Read More »
This week, diversity has come under assault. Not us (or the popular dance group), but rather the word ‘diversity’ which has been the subject of a blistering attack from a best-selling author. Lionel Shriver, author of the Orange award-winning We Need To Talk About Kevin, has this week taken issue with an email sent by …
Diversity “…removed from the language as a general-purpose noun” Read More »
According to Zenith, this summer’s World Cup campaigns will add $2.4bn to the global ad spend this year. In the UK, it will account for an extra £40m, considering both the extra money spent by advertisers seeking to reach World Cup audiences and the reductions by advertisers looking to steer clear of this crowded period. …
I’ve recently been contacted by every business that I’ve had so much as a passing glance at. Everybody from my local takeaway to electronics stores (whom I only subscribed to in order to enter a competition) have been filling my inbox to bursting point. There are only so many times a person can read the …
Please don’t leave us – the GDPR winners and losers Read More »
A few days ago, a new billboard advert appeared opposite our office. Initially, I didn’t pay it much attention and it was only when I looked at it more closely that I realised this: I had absolutely no idea what or who it was advertising. The ad features the words “PRETTYLITTLETHING” in capitals, a small …
