Each year, the Drum Marketing Awards celebrate the brands and campaigns that agencies and companies have produced over the previous 12 months. And, with some of the biggest brands in attendance, this year’s awards were bigger and better than ever. Diversity were proud to be nominated in the ‘Re-brand or Re-launch Strategy of the Year’ …
Diversity nominated for prestigious Drum Marketing award Read More »
As part of our client work, we’ve recently been engaging with a range of influencers. These influencers help get our brands in front of our target audience – but now the Advertising Standards Agency and Competition and Markets Authority are cracking down on how these social media personalities promote brands. Sam looks at how influencers …
How to make sure your influencers meet advertising rules Read More »
Each month, we look back at some of the marketing, social media and brand stories that caught our eye over the last few weeks. This month we look at some of the key digital marketing trends in 2019, how a huge brand going after a small rival can sometimes help the underdog, the launch of …
Over the years, Diversity has grown to become one of the region’s most established agencies. As the company enters its third decade, Simon looks back at where the business has come from, the plans for the future, and how the team celebrated Diversity’s 20th birthday… Back in 1999, Di and Alan Slaney set up a …
Every month, we look back and highlight the big marketing, design and social media stories of the month. This time we look at an app rebrand, some controversial ads, a new loyalty scheme, brands trolling Trump and each other and how social media influencers are changing the way they promote brands. Keep reading for your …
A year ago, the Philadelphia Eagles shocked the New England Patriots to win the Super Bowl for the first time in their history. An estimated 103.4 million Americans tuned in for the NFL’s flagship event; easily the biggest TV audience of the year. With one in three Americans likely to be tuning into the Super …
How polite are your emails? In a busy world, it’s easy to bash out a message to someone asking for their help or requesting that they do a job for you. But, do you remember to include ‘the magic word’ and to thank people when they do something nice? Nick’s here to remind you… My …
The Consumer Electronics Show (CES), which took place last week in Las Vegas, has come a long way! The exhibit floor of CES showcases how technology is transforming consumer products. But CES is about so much more than the latest new gadget or gizmo. Beyond the buzz of the show floor there were panels and …
CES 2019 – More than self-driving vehicles and 8k TVs Read More »
If you want to get maximum exposure for your new advertising campaign, controversy is one way to do it. This week, Gillette have made waves with a brand-new film that isn’t about beards, shaving or razors, but instead encourages men to be better people. But does it work? Simon investigates… There have been plenty of …
2018 was an interesting year in loyalty, as we saw a lot of moves towards and away from loyalty programmes. And, we’re already predicting that 2019 will be no different. Simon looks at three moves that caught the eye in 2018, and that may help to shape thinking for other brands… Asos drop loyalty programme …
